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Undergraduate Program in Visual Communication Design

UNDERGRADUATE PROGRAM

Chair of Undergraduate Program in Visual Communication Design

Banung Grahita, S.Ds., M.Ds., Ph.D

Undergraduate Program in Visual Communication Design (DKV) FSRD ITB aims to produce designers and researchers in the field of visual communication with leadership, critical thinking, creativity, skills, and sensitivity in developing works as solutions to various visual communication issues (related to information, identity, or persuasion) in society. This study program teaches knowledge and skills, as well as trains students’ sensitivity in designing visual communication through project-based learning carried out systematically, starting from research, idea development, and prototyping, to the execution of creating works with various media as needed.

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Pathways

DKV FSRD ITB offers 4 pathways that will become specializations for graduates: Graphic Design, Advertising Visual Communication, and Multimedia Visual Communication which are carried out at the ITB Ganesa campus, as well as the Digital Visual Narrative pathway which is carried out at the ITB Jatinagor campus. Some of the main study topics that characterize the DKV FSRD ITB are the study of target audiences, visual language, and digital technology with an emphasis on exploring the cultural heritage of the Nusantara archipelago as a basis for developing visual communication designs.

Graphic Design

This pathway focuses on studying comics, illustration, sign systems, typography, letter and logo design, posters, book design, children's illustration books, and concept art.

Advertising Visual Communication

This pathway has a focus on social and commercial campaigns, TV commercial, print ad, ambient ad, digital advertising, and social media advertising.

Multimedia Visual Communication

This pathway focuses on game design, projection mapping, animation, virtual reality, augmented reality, video/film, web design (UI/UX), mobile applications, and motion graphics.

Digital Visual Narrative

This pathway focuses on design for moving image, animation, internet, computer games and cross media, creative digital content, motion comic, digital game, film & animation.

Curriculum

Overview

All students will undergo education in the Common Preparatory Program (TPB). Students will be introduced to various basic subjects. During this period students are listed as faculty/school students. At the end of the first year, students will choose a study program based on their interests and academic achievements.

Students have entered the selected study program. In the second year, all students will conduct academic exploration through the subjects offered by the study program.

Students will begin to do conceptualization and specialization in science.

Students start doing a final project as one of the requirements for obtaining a bachelor's degree.

Course Semester

Course Credit
  • SR1101 Basic Principles of Visual Art and Design
  • 2 Credit
  • SR1102 Drawing I
  • 4 (2) Credit
  • SR1103 Visual Basic Two Dimension I
  • 3 (2) Credit
  • SR1104 Visual Basic Three Dimension I
  • 3 (2) Credit
  • KU1001 Sports
  • 2 Credit
  • KU1102 Introduction to Computation
  • 3 Credit
  • KU1024 English
  • 2 Credit
Course Credit
  • SR1201 Creativity and Humanities
  • 2 Credit
  • SR1202 Drawing II
  • 4 (2) Credit
  • SR1203 Visual Basic Two Dimension II
  • 3 (2) Credit
  • SR1204 Visual Basic Three Dimension II II
  • 3 (2) Credit
  • KU1011 Indonesian Language: Scientific Writing
  • 2 Credit
  • KU1202 Introduction to Engineering and Design
  • 3 Credit
Course Credit
  • DK2001 Basic Visual Communication Design
  • 4 (2) Credit
  • DK2101 History of Design
  • 2 Credit
  • DK2103 Basic Typography
  • 3 (1) Credit
  • DK2105 Basic Illustration
  • 3 (1) Credit
  • DK2107 Basic Photography
  • 3 (1) Credit
  • DK2109 Communication Process
  • 2 Credit
  • KU206X Religion and Ethics
  • 2 Credit
  • KU2071 Pancasila and Civic Education
  • 2 Credit
Course Credit
  • DK2002 Applied Visual Communication Design
  • 4 (2) Credit
  • DK2201 Design Method
  • 2 Credit
  • DK2202 Applied Typhography
  • 3 (1) Credit
  • DK2204 Applied Illustration
  • 3 (1) Credit
  • DK2206 Applied Photography
  • 3 (1) Credit
  • DK2208 Production Method of Visual Communication Design
  • 2 Credit
  • DK2210 Communication Psychology
  • 2 Credit
Course Credit
  • DK3115 Animation
  • 3 (1) Credit
  • DK3119 Research Methodology of Visual Communication Design
  • 2 Credit
  • DK117 Visual Language
  • 2 Credit
  • DK3101 Design Critics
  • 2 Credit
Compulsory Courses for Major in Graphic Design
  • DK3001 Graphic Design 1
  • 4 (2) Credit
  • DK3103 Printing Technology
  • 3 (1) Credit
  • DK3109 Packaging Design
  • 3 (1) Credit
Compulsory Courses for Major in Visual Communication Design
  • DK3003 Multimedia Design I
  • 4 (2) Credit
  • DK3105 Visual Storytelling
  • 3 (1) Credit
  • DK3111 Motion Graphic
  • 3 (1) Credit
 

Compulsory Course for Major in Advertising Visual Communication

  • DK3005 Advertising Design I
  • 4 (2) Credit
  • DK3107 Advertising Theory
  • 3 Credit
  • DK3113 Copywriting
  • 3 Credit
Course Credit
Compulsory Courses for Major in Graphic Design
  • DK3002 Graphic Design II
  • 5 (2) Credit
  • DK3008 Graphic Design Seminar
  • 3 (1) Credit
  • DK3202 Graphic Design Portfolio
  • 3 (1) Credit
Compulsory Courses for Major in Visual Communication Design
  • DK3004 Multimedia Design II
  • 5 (2) Credit
  • DK3010 Multimedia Design Seminar
  • 3 (1) Credit
  • DK3204 Videography
  • 3 (1) Credit
Compulsory Course for Major in Advertising Visual Communication
  • DK3006 Advertising Design II
  • 5 (2) Credit
  • DK3012 Advertising Design Seminar
  • 3 (1) Credit
  • DK3206 Advertising Business Management
  • 3 Credit
Course Credit
  • DK4090 Visual Communication Design Internship
  • 3 (3) SKS
  • DK4107 Visual Communication Design Management
  • 3 Credit
Compulsory Courses for Major in Graphic Design
  • DK4001 Graphic Design III
  • 5 (2) Credit
  • DK4101 Graphic Design Perspective
  • 3 Credit
Compulsory Courses for Major in Visual Communication Design
  • DK4003 Multimedia Design III
  • 5 (2) Credit
  • DK4103 Interactive Media
  • 3 Credit
Compulsory Course for Major in Advertising Visual Communication
  • DK4005 Advertising Design III
  • 5 (2) Credit
  • DK4105 Visual Branding
  • 3 Credit
Course Credit
  • DK4099 Visual Communication Design Final Project
  • 6 (6) Credit
  • DK4208 Art, Design & Environment
  • 3 Credit

career

Visual Communication Design FSRD ITB developed a number of collaborations with industry at the national and international levels, including with several related professional and academics associations such as the Indonesian Visual Communication Design Professional Association (AIDIA), Indonesian Graphic Design Association (ADGI), Indonesian Animation Industry Association (AINAKI), Indonesian Game Association (AGI), and Asia Digital Art and Design Association (ADADA). Through this collaboration, Visual Communication Design FSRD ITB ensures the prospects of its graduates to be able to work mainly in the creative industries in the visual communication design, film & animation, advertising, game, and application development sectors with various job roles such as graphic designer, UI/UX designer, game designer, character designer, illustrators, concept artists, animators, videographers, photographers, art directors, etc.

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